A branding photoshoot for the contemporary independent clothing retailer, with a cult status, both domestically in the United Kingdom and internationally, Steranko based in Didsbury, south Manchester,

The aim of the photoshoot was to capture the essence of the brand's identity in a visual way, Using the shop itself as the subject, which has been referred to as a ‘cultural Mancunian institution’ the images reflect the brand's personality, as a trendy, friendly, knowledgable and ethical retailer.